Privacy Statement

This website (hereinafter the “Website“) is provided by Elanco United Kingdom (hereinafter “us” or “we”). For further information regarding the provider of the Website, please refer to our imprint

Handling of personal data

In the following we wish to provide you with information on how we handle your personal data when you use our Website. Unless otherwise indicated in the following chapters, the legal basis for the handling of your personal data results from the fact that such handling is required to make available the functionalities of the Website requested by you (Art. 6(1)(b) General Data Protection Regulation).

Using our Website

When you call up our Website, your browser will transfer certain data to our web server. This is done for technical reasons and required to make available to you the requested information. To facilitate your access to the Website, the following data are collected, briefly stored and used:


  • IP address 
  • date and time of access 
  • Time zone difference to Greenwich Mean Time (GMT) 
  • Content of request (specific site) 
  • Status of access/HTTP status code 
  • Transferred volume of data 
  • Website requesting access 
  • Browser, language settings, version of browser software operating system and surface 

Moreover, to protect our legitimate interests, we will store such data for a limited period of time in order to be able to initiate a tracking of personal data in the event of actual or attempted unauthorized access to our servers (Art. 6(1)(f) General Data Protection Regulation).


Setting of cookies

What are cookies?

This Website uses so-called "cookies". Cookies are small text files that are stored in the memory of your terminal via your browser. They store certain information (e.g. your preferred language or site settings) which your browser may (depending on the lifespan of the cookie) retransmit to us upon your next visit to our Website.


What cookies do we use?

We differentiate between two categories of cookies: (1) functional cookies, without which the functionality of our Website would be reduced, and (2) optional cookies used for e.g. website analysis and marketing purposes. The following tables contain a detailed description of the functional and optional cookies we use:   


Subject to your consent

We only use optional cookies if we have obtained your prior consent (Art. 6(1)(a) General Data Protection Regulation). Upon your first access to our Website, a banner will appear, asking you to give us your consent to the setting of optional cookies. If your consent is given, we will place a cookie on your computer and the banner will not appear again as long as the cookie is active. After expiration of the cookie’s lifespan, or if you actively delete the cookie, the banner will reappear upon your next visit to our Website and again ask for your consent.


 How to prevent the setting of cookies

Of course you may use our Website without any cookies being set. In your browser, you can at any time configure or completely deactivate the use of cookies. This may, however, lead to a restriction of the functions or have adverse effects on the user-friendliness of our Website. You may at any time object to the setting of optional cookies by using the respective objection option indicated in the table above.

Website analysis with Google

On our Website we use Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). 

Google will analyse your use of our Website on our behalf. To this purpose we use the cookies described in more detail in the above table. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analysed. The respective results will then be made available to us in anonymized form. Your usage data will not be connected to your full IP address during this process. We have activated on our Website the IP anonymizing function offered by Google, which will delete the last 8 bits (type IPv4) or the last 80 bits (type IPv6) of your IP address. Moreover, Google is certified under the EU-US Privacy Shield, which ensures that an adequate level of data protection is maintained with respect to the processing of data by Google in the US. 

You may revoke your consent to the use of web analysis at any time, either by downloading and installing the provided Google Browser Plugin or by administrating your consents in the above table, in which case an opt-out cookie will be placed. Both options will prevent the application of web analysis only as long as you use the browser on which you installed the plugin and do not delete the opt-out Cookie. Further information on Google Analytics is available in the Google Analytics Terms of Use, the Privacy and Data Protection Guidelines of Google Analytics and in the Google Privacy Policy. 

Online behavioral advertising with Facebook

This Website uses an online behavioural advertising service of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (using Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA as subprocessor) (“Facebook”). 

Facebook will analyze your use of this Website. To this purpose, we use the cookies described in more detail in the above table. The information collected by Facebook in connection with your use of our Website will be transmitted to a server of Facebook in the US, where it will be stored and analyzed. These information include the referring URL, your browser type, your language settings, your operating system, your screen resolution and further information depending on the implemented pixel events (e.g. “purchase”: processes the type, ID and number of the selected item as well as payment information and currency; “search”: processes the search string, when you search for a product on our website; “view content”: processes the content ID, name, type, currency and value). We and our partner Facebook will use this information to better tailor our advertisements to you and your interests, to limit the number of times you are shown the same advertisement, to evaluate the efficiency of promotional campaigns, and to better comprehend the behavior of visitors after they have looked at a certain ad. When you visit your Facebook timeline or another websites of Facebook’s advertisement network (so called “Audience Network”), customized feeds tailored to your interests can be presented to you on the basis of the information collected on our Website. 

Facebook Inc. is certified under the EU-US Privacy Shield, which ensures that an adequate level of data protection is maintained with respect to the processing of personal data by Facebook in the US. 

You may withdraw your consent to this transfer of information to Facebook for online behavioral advertising purposes at any time by administrating your consent in the above table, in which case an opt-out cookie will be placed. Please note that this will only prevent any transfer of information to Facebook as long as you do not delete the opt-out Cookie. 

Facebook is responsible for processing your personal data which Facebook collects directly from our Website for online behavioral advertisement services. Since we have no control over personal data collected and processed by third parties, we are not in a position to provide binding information regarding the scope and purpose of such processing of your personal data. Thus, please visit Facebook’s information on data privacy to receive further information on how Facebook processes your personal data and for how long. At the time of preparation of this privacy statement, Facebook’s information was available on their Privacy Policy

Social Media Plug-Ins

Our website may use Social Media Plugins to enable you to easily share information with others. When you visit our website, the operator of the social media plugin that is on our website can place a cookie on your computer that lets that operator recognize individuals on their website who have previously visited our sites. If you have previously logged into the social media website while browsing on our website, social media plugins may allow that social media website to receive directly identifiable information about you that shows you have visited our website. The social media plugin may collect this information for visitors who have logged into social networks, whether or not they specifically interact with the plugin on our website. Social media plugins also allow the social media website to share information about your activities on our website with other users of their social media website. Elanco does not control any of the content from social media plugins. For more information about social media plugins from social media websites, you should refer to those sites’ privacy and data sharing statements.

Use of contact forms

You can contact us directly via the contact forms available on our Website. In particular, you may provide us with the following information: 

  • Name, surname, gender and title
  • Contact data (e.g. E-Mail address, phone number) 

We collect, process and use the information provided by you via the contact forms exclusively for the processing of your specific request. 

Subscription to our newsletter

On our Website, you may subscribe to receive our newsletter. Based on your prior consent, we will collect and use the email address you indicate for providing you with the newsletter (Art. 6(1)(a) General Data Protection Regulation). 

For subscription to our newsletter we use the so-called double opt-in procedure. After you have subscribed to the newsletter on our Website, we will send you a message to the indicated email address asking for your confirmation. If you do not confirm your subscription, your subscription will automatically be deleted. In order to prevent any misuse of your personal data, we will log your subscription and confirmation, filing the IP address you use when subscribing, the time of your subscription and confirmation, the messages sent by us regarding your subscription, and the wording of your subscription and confirmation. 

You may at any time with future effect revoke your consent to receive our newsletter. To declare that you wish to unsubscribe, you may use the respective link included in all newsletters, or refer to the contacts indicated below (Contact). 

Transfer of personal data for commissioned processing

For the processing of your data we will to some extent use specialized service contractors. Such service contractors are carefully selected and regularly monitored by us. Based on respective data processor agreements, they will only process personal data upon our instruction and strictly in accordance with our directives.

Transfer of personal data in case of a corporate restructure

In the event of a corporate restructure, such as a merger, sale or other transfer of all or part of our business or assets, we may transfer the information collected in connection with your use of this website to the acquirer to the extent permitted by law in order to ensure the continuous use of the offered services. 

Information regarding your rights

The following rights are in general available to you according to applicable data privacy laws: 

  • Right of information about your personal data stored by us; 
  • Right to request the correction, deletion or restricted processing of your personal data; 
  • Right to object to a processing for reasons of our own legitimate interest, public interest, or profiling , unless we are able to proof that compelling, warranted reasons superseding your interests, rights and freedom exist, or that such processing is done for purposes of the assertion, exercise or defence of legal claims; 
  • Right to data portability; 
  • Right to file a complaint with a data protection authority; 
  • You may at any time with future effect revoke your consent to the collection, processing and use of your personal data. For further information please refer to the chapters above describing the processing of data based on your consent. 

If you wish to exercise your rights, please address your request to the contact indicated below. 


For any questions you may have with respect to data privacy, please submit a data subject rights request to the Chief Privacy Officer using the following url:   

If you believe that your personal data has not been handled correctly, or you are not satisfied with our response to any requests you have made to us regarding our use of your personal data, you have the right to make a complaint to the Information Commissioner’s Office by telephoning 0303 123 1113 or visiting their website at 

Amendment of Privacy Statement

We may update our Privacy Statement from time to time. Updates of our Privacy Statement will be published on our Website. Any amendments become effective upon publication on our Website. We therefore recommend that you regularly visit the site to keep yourself informed on possible updates. 

Last updated: 3rd August 2020